A Vision of Motion Design
To sum up, motion design can be defined as the transformation of graphic elements into motion - motion design is a tool used not just to convey a given message, but also to be the message itself. With motion design we can tell a story, from company presentations to promotions of a service/product. With this storytelling, the engagement of the viewer with the message increases.
It is used to instil more life into the message, it makes it easier to capture your audience’s attention when you must display some complex facts and they generally render your whole presentation more energetic and engaging. After all, if you can make your facts and figures more alluring and entertaining, why not go for it?
Motion Design: A Creative Field in Constant Development
Motion design can be one of the most effective ways to reach out to your target audience and even evoke feelings: by engaging two senses at once (sight and hearing), audiences will be more easily drawn into your message. This engagement and focus can be achieved through matching image and sound, being this last one just music, sound effects or voiceover.
When planning a motion design project, concept and timing are crucial. You must deliver the right message on the lesser time possible to guarantee the full attention of the viewer: you don’t need a long video to have a good message.
Setting Up a Motion Design Project
A motion design project generally follows this four-stage creative process:
Briefing: this is the moment when we must understand the problem. Every client is different and every project should have a distinctive tone to it. So, before we can offer a solution, we have to know the client's needs.
Script: This is a crucial stage in the process - here, we will be able to define the main plot of the animation.
Moodboard and Storyboard: This is where the graphics start rolling in. After having settled on a particular idea, the tone set on the script comes to life with the defined graphic mood.
Animation: After getting final feedback from the client, it's time to move on to video production, until the final result.